This is an exciting opportunity for small businesses in Green Bay that are interested in finding ways to mitigate environmental and social impacts caused by their operations. Christa Kananen, Associate Director of SBC, had written a blog post to introduce the organization and explain the benefits of both membership and adopting sustainability as a core business goal.
How Sustainability Helps Small Businesses Thrive and How to Get Started
By Christa Kananen, Sustainable Business Council
Small businesses are the heart of Green Bay’s economy. You provide jobs, spark innovation, support local families, and bring unique value to our community. And in today’s economy, businesses of all sizes are recognizing a key ingredient to long-term success: sustainability.
Sustainability isn’t just for big corporations. For small businesses, it’s a powerful way to reduce costs, strengthen customer loyalty, attract employees, and manage risks — all while doing right by your community and the planet.
And now, it’s easier than ever to get started.
A Special Opportunity for Small Businesses in 2025
Thanks to the generous support of Associated Bank, the Sustainable Business Council (SBC) is offering a limited number of membership scholarships for small businesses (fewer than 150 employees) in 2025.
This scholarship covers a full year of SBC membership — giving you access to expert tools, a network of like-minded peers, exclusive learning opportunities, and a suite of resources to help you grow your business through sustainability.
Whether you’re a small manufacturer, a local retailer, or a growing service-based business, this is your chance to build resilience, differentiate your brand, and stay ahead of customer expectations in a changing market.
Why Sustainability Matters for Small Businesses
You may already be practicing sustainability without labeling it that way—turning off lights to save on energy bills, sourcing local products, recycling materials, or supporting employee well-being.
But having a clear, intentional strategy unlocks even greater benefits:
- Lower operating costs through energy and waste reduction.
- Stronger reputation with customers and community stakeholders.
- Increased employee engagement and retention.
- Better access to contracts and partnerships with sustainability-minded clients.
- Preparedness for future regulations and investor expectations.
It doesn’t have to be overwhelming — especially with the right support. If you’re unsure where to begin or how to take the next step in sustainability, SBC can help. From plugging into the sustainable business community through membership, to hands-on support through consulting services, SBC supports businesses at all stages of their sustainability journey.
Don’t Miss This Chance to Energize Your Business
Green Bay is working toward a clean energy future, and small businesses have a vital role to play. By joining SBC and exploring your sustainability potential, you’ll position your company as a leader in our region’s transition — and ensure that your business is built to last.
Interested in the 2025 SBC Membership Scholarship or SBC Consulting?
Visit https://wisconsinsustainability.com or contact Christa at christa@wisconsinsustainability.com to learn more and apply.
Let’s build a more sustainable, resilient Green Bay — together.